Since 2013, when Coca-Cola replaced its logo with people’s names and invited the entire UK to ‘Share a Coke’ there’s been a huge buzz around ‘personalisation’. With 150 million personalised bottles sold in the UK alone, it’s a small wonder. Consumers also quickly warmed to ‘Get well soon’ labels on Heinz Soups and ‘Snickers’ replacing its logo with single word emotions like ‘Bored’.

It’s all about creating that deeper connection. Going way beyond packaging, from that simple love-heart in your daily coffee fix to making your face the centre of the Bitmoji ‘avatar’ world, personalisation is now all-pervasive. In fact, it’s gone hyper.

OK, let’s get back to the brand impact it can make in packaging.

Increasingly it seems that for your brand to lead the pack you must personalise its packaging.

Innovating way beyond labelling

Clever personalised labelling and eye-catching 3D printed ‘Marvel’ superhero on-pack images are certainly captivating. However, at Caps & Closures, we believe they are just the more sensational face of deeper more meaningful ‘personalisation’. Namely, integrating into caps and closures smart tech that adds to your brand’s individuality, meets a real need such as anti-counterfeiting, accessibility or packaging safety and in some cases ‘talks’ to the user.

Next level personalisation

Are you ready to take your packaging to the next level of personalisation? Here are a few ways, Caps & Closures is delivering game-changing innovation in this area to take your brand further.

 

ThermoShield – More than just cool tech

Thermochromic materials change their colour when the temperature changes. This technology promises to play a huge part in any packaging where product quality is dependent on temperature. Especially, the cool-chain (dairy, vegetables, meat) and cold-chain (frozen foods) industries that rely on temperature control from farm to table. Our ThermoShield smart packaging can significantly improve produce quality in storage, transport and at point of sale by reducing food waste from spoilage. Virtually talking to the user, the caps say, “It’s warm or cooler”, by rapidly changing colour at a pre-set in-built temperature. Temperature switch points between -20C and +70C and a huge colour transition range is available personalised to your needs. ThermoShield[BH1]  packaging is also BPA and phthalate-free.

Extending beyond the supply chain

ThermoShield has the potential to meet so many everyday consumer needs. Warning you to return the milk to the fridge or to move your meds to a cooler cupboard. Telling you when a baby’s bottle is just the right temperature. Practical life-hacks and convenience, making tangible improvements in food freshness and product waste while adding to your brand’s own personality.

These are great examples and will probably inspire you to think of other bright ideas. The addition of Photochromic-tech can let customers know when a product is getting too much sun. This can prevent premature deterioration of medication or nutritional supplements. It also has the potential to make a toy stand out from the crowd as it switches colours in the daylight or has your water bottle light up at night.

 

Brand ID protection

We get your brand is your unique identifier in a highly competitive marketplace. That you need to stand out and reassure consumers they are getting the quality they have paid for. Especially, those others aren’t ripping off your brand ID and passing off an inferior product as yours.

The good news. You can deter others from stealing and devaluing your brand by integrating visible and hidden holographic anti-counterfeit technology. We call this ID-shield™. It’s a distinctive hard to copy holographic image integrated into each cap or bottle making an inferior copy very obvious. We can also customise the image to your own design for added brand recognition. The result is a cost-effective product verifier that inspires consumer confidence in your product.

 

Open-minded thinking

How many times have you had a real challenge opening a bottle or jar because the cap is on too tight and the round sides are hard to grip? Making it easier for all of us to safely enjoy your products is a priority today. Now think of our senior population and those with reduced hand strength and dexterity. This is where our EzyGrip™ solution makes a real difference. The ‘Senior-friendly’ lobed cap reduces hand and wrist strain – making it easier to access food, medication, and other packaged goods.

You can easily add safety and hygiene features such as child-resistant tech, tamper-evident seals, and BioShield™, our microbe and bacterial protection.

 

Global innovation made local

These insights reflect Caps & Closures’ strong links with global product development and technology markets. Relationships we leverage to ensure that our Australian customers have access to the latest closures available in the world today.

Let’s chat about all the possibilities in person. Book a complimentary consultation with our Director of Innovation. Alternatively, register for an online New Trends interactive workshop.

You name it, we can make it happen!