EzyPour Celebrated on the World Stage, a Moment in Milan
June 4, 2025
On 30 May 2025, under the lights of the Teatro Alcione theatre in Milan, Italy, Caps & Closures, in collaboration with Thankyou, proudly took to the global stage to officially receive two WorldStar Packaging Awards for the EzyPour cap.
The 2025 WorldStar Award Ceremony will be held on 30 May 2025 in Milano, Italy, during the IPACK IMA Packaging Show.
Recognised in both the Health and Personal Care and Household categories, EzyPour has been honoured among the world’s best for its innovation, functionality, and contribution to sustainable packaging.
The ceremony, organised by the World Packaging Organisation (WPO), brought together prominent figures from the packaging industry. For the Caps & Closures team, this occasion represented more than just receiving a trophy; it was a celebration of intentional design, a shared vision, and packaging that genuinely makes an impact.
“Standing among global leaders and accepting two WorldStar Awards for a single product was an incredible honour. It reinforces our belief that thoughtful, user-focused packaging design can create lasting, positive change,” said Brendon Holmes, Managing Director of Caps & Closures.
Refining the Refill Experience
EzyPour was meticulously crafted to enhance the refill experience for users. Specifically designed to be compatible with Thankyou’s 1L refill bottles, EzyPour facilitates a seamless and controlled pouring action that minimises spills, making it an invaluable addition to daily home and personal care routines.
Constructed from a lightweight, mono-material, EzyPour not only prioritises ease of use but also champions environmental responsibility. Its design supports full recyclability, providing an eco-friendly solution that balances functionality with sustainability. This thoughtful integration of practical innovation and eco-consciousness was instrumental in earning EzyPour recognition at the prestigious WorldStar Awards, showcasing its impact in the realm of sustainable product design.
Celebrating with the Industry in Milan
The evening unfolded like a dream, transforming the elegant Teatro Alcione theatre into a dazzling celebration of innovation and achievement. The 2025 WorldStar Awards Gala was a grand affair, bringing together distinguished winners from every corner of the globe to honour the finest accomplishments in packaging innovation.
WPO President Mrs. Luciana Pellegrino (left), Caps & Closures’ Managing Director Brendon Holmes (right)
Amidst the vibrant atmosphere, Brendon Holmes stood proudly as he represented Caps & Closures, embodying the spirit of Australia. With palpable excitement, he accepted two prestigious awards alongside a gathering of esteemed industry peers and colleagues, all in front of an enthusiastic audience of international guests. The room buzzed with admiration and recognition, making it a night to remember for everyone involved.
Acknowledging Our Partner
The remarkable success of EzyPour is a testament to the powerful partnership and shared vision we formed with Thankyou. Right from the outset, Thankyou infused our collaboration with bold ambition and a clear sense of purpose, driven by an unwavering dedication to enhancing the consumer experience through innovative and sustainable design practices.
Our journey together was one of creativity and exploration as we set out to completely reimagine the refill process. Through meticulous collaboration, rigorous testing, and an open-minded approach to refinement, we crafted a solution that not only resonates deeply with consumers but also performs dependably while embodying the core values that our teams both uphold.
The WorldStar Awards we are celebrating are not merely acknowledgements of technical prowess; they symbolise the extraordinary outcomes that can emerge when values-driven innovation converges with intentional design. We take immense pride in collaborating with a brand that consistently dares to challenge conventional thinking in the noble pursuit of creating a better world for all.
Looking Ahead
Receiving these awards is not just a milestone but a strong motivator. As refill systems, sustainability, and circular design continue to influence the future of packaging, Caps & Closures remains committed to purposeful innovation.
We extend our gratitude to the World Packaging Organisation, our partners at Thankyou, and our talented internal teams for turning this vision into reality.
Stay tuned for more exciting innovations ahead!
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