Anyone in industries like Food and Beverage, Health or Home Products will know that the threat of fake products is a genuine problem for undermining brands.

When original product packaging can be easily copied, the effects on your brand and your relationship with consumers can be quite devastating.

When shoppers can’t see the difference between your products and the counterfeit ones, often it’s too late and of course they lose confidence and trust in your brand.

So how can you include anti-counterfeit measures that are economical, visually appealing, assure consumers they are buying your valuable product, and don’t compromise TGA or food-grade compliance?

There is now a cost-effective and visually impacting way to deter competitors from copying your brand and stealing your sales.

It’s called ID-Shield, made locally in Dandenong South by Caps & Closures.

ID-Shield is an innovative holographic labelling and decoration system that prevents copying of your product labelling while adding a unique look to guarantee consumers will recognise your product as genuine.

Give your Brand ID, Hi-Tech Protection

ID-Shield is the culmination of some fresh creative thinking about the complex need for security technology to provide brands with protection against identity theft.

The result is an industry-leading hi-tech labelling solution that is fully integrated into the packaging as manufactured, with no added materials, adhesives, inks or printing processes.

ID-Shield offers all manufacturers of food and beverage, health and wellness and Household products a cost-effective, integrated, security functionality that is suitable for small production runs or scalable up to the largest of volumes.

This is good news for you if you’re amongst the many Australian manufacturers and exporters who currently face the challenges of look-alike products.

ID-Shield will strengthen consumer confidence in your genuine product and can work in conjunction with other tamper-evidence devices found in modern packaging.

Secure a Wow Factor

One of the really appealing features of Caps & Closures ID-Shield technology is the visual impact of this innovative holographic branding system.

It’s a real eye-catcher, designed to stand out on the shelf and draw customers to your products. Imagine the impact holographic images can have on sales for your products as you gain a visual advantage when fighting for promotional space and premium position in-store.

ID-Shield’s “Jewell-effect” hologram gives your brand image designers access to the entire rainbow of colours and holographic effects, all dynamically displayed in your logo, a marketing message, and/or an anti-counterfeit device. ID-Shield caps will also sparkle dynamically in the consumer’s eye when appropriately illuminated. Now that’s adding the wow factor!

And remember, all this high-tech imaging is integrated into the packaging so that it won’t affect the materials or the performance of the closure.

Easy on the Eye, Easy to Use

ID-Shield is an enabler for both originality and creativity when it comes to the actual design.

The flexibility of using holographic effects with ID-Shield is the key to opening up another dimension to packaging labelling. There are so many options for graphics, decoration, shape and structure, and ID-Shield will help you create a unique identifier that becomes a competitive asset for your brand.

ID-Shield packaging is also easy to use. Handling, filling, opening and closing performance for packers and consumers is equal to non-ID-Shield products.

A Sustainable Shield for the Future

Caps & Closures’ ID-Shield is exciting, future-proofed technology that supports the sustainability objectives of the 2025 National Packaging Targets.

It eliminates potential label contamination in the recycling stream, because it is moulded into the surface of the packaging without the addition of any material in the process.

With its affordable tooling investment approach and creative support, Caps & Closures’ ID-Shield is a smart business decision for you, one that can offer substantial protection for your brand and a more engaging experience for your consumers in the future.

Organise a demonstration to find out more about the benefits of our ID-Shield technology.